Ecommerce

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Increase online fashion sales by £134m a year
Increasing the download speed of a page, coupled with the provision of detailed information which actually slows down the purchasing process but helps the shopper bond with a product, could increase online fashion sales by more than £134m a year, according to research by retail operations specialists Envision Retail.

Ecommerce Software (Technical)

An ecommerce software platform has to be robust, engineered to last, future-proof, take millions of hits in a short period of time and be able to cope with billions of queries falling in and out of the database over the same period. Basically it needs to be able to take a pounding and not fall over!

This is the not so technical ‘technical piece’ on our ecommerce platform. We don’t want to give too much away but it’s important that you don't see our ecommerce engine as a cobbled piece of code with calluses for routines and untuned stored procedures that will break at the first sign of traffic.

We have invested much time and effort in refining our ecommerce platforms features and believe we can offer a world class solution capable of handling billions of queries and processing many £millions in revenue.

Our approach has been:

  • True N-tier architecture – this means that there is are presentation, business logic and data (with data access) layers (tiers).
  • Microsoft Technologies C#.Net built with SQL Server (2000 to 2005)
  • Highly tuned stored procedures, fully indexed and lightening fast
  • XHTML / CSS in the presentation layer for the latest in web construction to ensure compatibility and future proofing with browsers and readability by search engines.

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Jessops.comMotive Technology developed a sophisticated e-commerce engine for Jessops using the Microsoft .Net framework. This system provides our client with flexible ways of managing the web site’s content and features advanced product categorisation and special offer calculation mechanisms.