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Hotel web sites now score higher in satisfaction than popular travel sites
....the online interface is an important part of the overall experience for many hotel guests. The quality of the experience with the website can influence customers’ decision making, ultimately reinforcing loyalty or losing customers for the brand. Full report available from Market Matrix.
Pay Per Click (PPC) Advertising for the Hotel Sector
Pay Per Click Advertising (PPC) allows you to bid on particular keywords in order to appear highly in the Sponsored Links within the search results, which appear at the top and down the right hand side of the results page.
Example of a sponsered links PPC Campaign
You only pay for your ad when it is clicked by a user ensuring you are driving the correct traffic to your hotel site.
PPC campaigns are a highly effective method of instantly improving your hotel site's visibility in the search engines while work is simultaneously done on the SEO aspects of the site itself to appear in the natural listings.
The benefits of PPC for your hotel are:
- Total control over your budget with the ability to set a daily limit of how much money you want to spend
- The ability to select specific keywords that you wish your hotel site to appear for
- The ability to change and adapt your campaigns very easily in order to target different people at different times and to have appropriate ads appearing during different periods of the year, e.g. Christmas, Bank Holidays etc
- Instant accurate tracking enabling you to exactly measure your ROI
Adopting a pay per click campaign for your hotel will improve awareness of your hotel and secure online bookings with your website.
Motive Technology will research, construct and maintain your PPC campaign for you and will work alongside you to maximise your ROI.
Read More:
- Hotel Specific Web & Ecommerce Solutions
- Online Reservations integrated to your website
- Integration to PMS and CRO
- Online Content Management System
- Search Engine Optimisation for the Hotel Sector
- Email Data Capture for the Hotel Sector
- Reporting and Benchmarking
- Consumer Generated Media for the Hotel Sector
- Touchscreen Solutions for the Hotel Sector
- SMS Marketing for the Hotel Sector
- Pay per Click for the Hotel Sector
- Affiliate Marketing for your hotel
- Motive Hotel Blog
