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Hotel web sites now score higher in satisfaction than popular travel sites
....the online interface is an important part of the overall experience for many hotel guests. The quality of the experience with the website can influence customers’ decision making, ultimately reinforcing loyalty or losing customers for the brand. Full report available from Market Matrix.
Email Data Capture
Utilise your hotel website to build marketing databases through capturing email addresses. This in turn enables you to establish and implement effective, timed and appropriate email marketing campaigns to deliver guest acquisition and guest retention as required in your marketing plan.
Engaging people directly has for a long time been accepted and one of the most valuable forms of marketing and with email it has never before been so simple and cost effective. Through the construction of the website we can database all enquiries and then filter for relevancy to engage in effective marketing campaigns in a timely manner.
Email marketing is without doubt the most cost effective and flexible way of sending multiple recipients large amounts of information and by ensuring the information is relevant and timely with appropriate calls to action.
Read More:
- Reporting and Benchmarking
- Overview of our areas of expertise
- Web & Ecommerce Solutions
- Online Reservations integrated to your website
- Integration to PMS and CRS
- Online Content Management System
- Search Engine Optimisation for the Hotel Sector
- Email Data Capture for the Hotel Sector
- Consumer Generated Media in the Hotel Sector
- Touchscreen Solutions for the Hotel Sector
- SMS Marketing for the Hotel Sector
- Affiliate Marketing for your hotel
- Motive Hotel Blog
