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Hotel web sites now score higher in satisfaction than popular travel sites
....the online interface is an important part of the overall experience for many hotel guests. The quality of the experience with the website can influence customers’ decision making, ultimately reinforcing loyalty or losing customers for the brand. Full report available from Market Matrix.
Reporting and Benchmarking
We work closely with our hotel clients to manage their data and effectively use statistics to enhance and maximise all online sales and marketing opportunities.
By analysing the data available to Motive Technology regarding internet searches, click through rates and conversions, in conjunction with booking analysis from our clients we can plan effectively to maximize business opportunities for our clients throughout the year.
Utilising your hotel websites we can fully track online marketing campaigns such as affiliate sales or click throughs from banner advertising/email shots etc, providing you with detailed data that will allow you to refine and enhance your ecommerce strategy.
We work closely with our hotel clients to produce and deliver effective sales and marketing campaigns which complement the ecommerce strategy for each hotel or the group as a whole.
Read More:
- Overview of our areas of expertise
- Web & Ecommerce Solutions
- Online Reservations integrated to your website
- Integration to PMS and CRS
- Online Content Management System
- Search Engine Optimisation for the Hotel Sector
- Email Data Capture for the Hotel Sector
- Reporting and Benchmarking
- Consumer Generated Media for the Hotel Sector
- Touchscreen Solutions for the Hotel Sector
- SMS Marketing for the Hotel Sector
- Pay per click for the Hotel Sector
- Affiliate Marketing for your hotel
- Motive Hotel Blog
