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Hotel web sites now score higher in satisfaction than popular travel sites
....the online interface is an important part of the overall experience for many hotel guests. The quality of the experience with the website can influence customers’ decision making, ultimately reinforcing loyalty or losing customers for the brand. Full report available from Market Matrix.
Search Engine Optimisation (SEO) for the Hotel & Hospitality Industry
To reap the potentially huge rewards the internet can offer the hotel and hospitality industry, hotel websites not only need to look good, carry up to date information and allow potential guests to make bookings but also need to be easily found by potential clients. Through innovative and effective positioning techniques Motive Technology can ensure your website is seen by as many potential guests and customers as possible producing the best return on investment.
Whilst a property may be easily found through large portal websites or paid for banners there is no substitute for a good quality site that can be found in the natural or organic listings by those people who are searching directly for the product and service you offer, in the region you are offering it.
When developing a new hotel website we place great emphasis on building a search engine friendly solution with the technical elements that will enable potential customers to find your website such as:
- Well constructed pages that allow search engines easy access to your text content
- Optimised page titles, h1 tags, alt tags & meta descriptions
- Navigation that can be searched and indexed by search engines
- SEO friendly URL's
- Site maps to assist search engines to index your site
We then work closely with our clients to ensure we include keyword rich content that matches the exact searches your potential guests are likely to use, to ensure the maximum click through rates and return on investment. We also provide you with the keys to keep adding to and updating your content to make sure you stay in the top positions of the search engine results pages.
Read More:
- Overview of our areas of expertise
- Web & E-commerce Solutions
- Online Reservations integrated to your website
- Integration to PMS and CRS
- Online Content Management System
- Email Data Capture for the Hotel Sector
- Reporting and Benchmarking
- Consumer Generated Media for the Hotel Sector
- Touchscreen Solutions for the Hotel Sector
- SMS Marketing for the Hotel Sector
- Pay per click for the Hotel Sector
- Affiliate Marketing for your hotel
- Motive Hotel Blog
