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Hotel web sites now score higher in satisfaction than popular travel sites
....the online interface is an important part of the overall experience for many hotel guests. The quality of the experience with the website can influence customers’ decision making, ultimately reinforcing loyalty or losing customers for the brand. Full report available from Market Matrix.
Hotel & Hospitality Website Solutions
Motive Technology offer a complete range of ecommerce website design & development solutions for the hotel and hospitality industry. Our in-depth understanding of the unique requirements of the hotel industry combined with experienced technical web development staff and innovative web design staff enables us to give you the competitive edge.
Using a collaborative approach ecommerce websites are designed to reflect the character and style of each hotel, replicating your brand experience online, whilst retaining the key marketing principles and calls to action to aquire and retain guests online.
When developing a new hotel website we create a balance of key usability requirements to ensure a booking, with the technical elements that will enable potential customers to find your website such as:
Usability Features:
- Relevant content portraying your brand experience online
- Uncomplicated, logical navigation
- Simplified booking processes (see our online reservations software demo) with real time availability and pricing
- Video tours/virtual tours/image galleries
- Calls to action/marketing messages
- Brochure downloads
Plus the technical elements such as:
- Well constructed pages that allow search engines easy access to your text content
- Optimised keyword rich content
- Navigation that can be searched and indexed by search engines
- SEO friendly URL's
- Site maps to assist search engines to index your site
Like any part of a hotel business, its website needs to be kept up to date on a number of fronts. The inventory and rates for rooms need to be updated on a continuous basis, as does the content to keep visitors interested.
Motive Technology offers a full content management system to each client, giving you complete editorial control of individual hotels websites (or group level control, should you wish), allowing content to be easily updated, plus last minute promotions and deals can be executed easily by the hotel.
All technical aspects of maintaining, positioning and supporting the website are taken care of by our Hotel Supoprt Team, giving you confidence to drive your business forward.
Read More:
- Overview of our areas of expertise
- Online Reservations integrated to your website
- Integration to PMS and CRS
- Online Content Management System
- Search Engine Optimisation for the Hotel Sector
- Email Data Capture for the Hotel Sector
- Reporting and Benchmarking
- Consumer Generated Media for the Hotel Sector
- Touchscreen Solutions for the Hotel Sector
- SMS Marketing for the Hotel Sector
- Pay per click for the Hotel Sector
- Affiliate Marketing for your hotel
- Motive Hotel Blog
